MKRob Sports

The organization of the United Football League’s “Premiere Season” is such that it is unwise to grade the league on many of the normal parameters of the success or failure of a sports venture. The “Premiere Season” launched with little fanfare and with little media backing as part of an overall plan for this season to be the marketing for the league moving forward meaning that the success or failure of the opening season was meant to be graded different internally then many outside prognosticators would guess. Ultimately the investors and partners behind the league were looking at a wide ranging number of factors including the product on the field, fan satisfaction, how the league would fare against competition, which nights were best for games, sponsor satisfaction, total television and webcast viewership, and – yes – attendance. No single factor will make or break the grade for year one.

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