Vikings Partnering Up With The Minnesota State Lottery
to create the first-ever Vikings scratch game according to Judd Zulgad of the Minneapolis Star-Tribune. The game will debut on Tuesday but will play no role in helping fund the new stadium the Vikings have been trying to get.
The Vikings decision to get involved in this comes a year after the NFL gave the OK for teams to make deals with state lotteries that allowed team logos to be used on scratch-off lottery games. Eighteen teams took advantage of this to create a corporate partnership in 2009, but the Vikings ended up waiting a year after not reaching an immediate agreement.
Customers will be able to play the Vikings game for a $200,000 top prize, and a second chance to win a VIP season ticket package for four. Sales of the scratch game will help support critical environmental funding and the general fund.
The Vikings not only now will have a sponsorship from the lottery, but there will be a potential revenue share once the Minnesota State Lottery meets a certain threshold from a sales standpoint, according to Vikings chief marketing officer Steve LaCroix.
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